We started as Reepod, today We are Beneco
We are excited to announce that Reepod has rebranded to BENECO
Since our beginnings as REEPOD in 2006 to our re-birth as BENECO, we’re proud to provide an exceptional level of service that’s collaborative, and personalised to the needs of all. From 03 October 2017, we released an updated brand identity, which includes a new name, logo, colours, font and website. You will see our new identity BENECO throughout the community and across all our channels of communication.
The new brand identity reflects BENECO’s commitment to provide the very best service to meet our client’s needs with our tagline being:
“To champion the rights for all in creating long lasting positive outcomes.”
It is important that we retain our established values, but at the same time develop a new and modern identity. The rebrand will ensure that we get the right message out there.
With the same leadership and service team, BENECO has developed as a rehabilitation provider and been dynamic while the industry has changed. We feel that during our time of growth we should invest further in our marketing strategy, creating an even stronger brand presence that will encourage people to think and empower them to act.
In developing the new identify, we have worked closely with our team to develop a brand essence that represents what BENECO is about, and that is, our clients. The rebrand and launch of the new website represents our ambitions and shows how we have evolved and will continue to evolve.
Our new name is much aligned with what we are about. ‘Bene‘ – in Latin meaning “well, in the right way, honourably, properly”. ‘Co‘ for ‘Collaboration’ meaning “the action of working with someone to produce something”. We value the human interaction which forms the basis of our role.
With a new name comes a new logo. BENECO’s logo represents change, growth and a brighter tomorrow. The iconic “B” is simple and elegant, yet young and fresh and we believe will be instantly recognisable.
The placement of our new name in the middle of the logo reflects our approach, which puts the customer first. It is more about you, than it is about us.
The use of brighter colours demonstrates our boldness and makes a strong representation of our unique vision for the company in this industry. Purple, representing the client and teal representing the referrer. BENECO being in the centre brings all pieces of the equation together and is transparent for everyone to see.
We are also thrilled with an animation which we have to developed to provide education, and simplifies how Beneco can help people with injuries. This can be found on our here.
We have begun the process of switching out the old with the new … and have fully transitioned from 03 October 2017. We hope you enjoy the change as much as we do.